A wide variety of data collection methods and powerful technological tools to provide meaningful answers!

etudqualitativ

Qualitative Studiess

Methods of qualitative data collection and analysis

These methods are inspired by techniques used in psychology and sociology. They aim to better understand, analyse, and interpret the behaviour of target audiences, their usage, needs, attitudes, motivations, obstacles, and levels of involvement, based on qualitative data.

 

FG (Focus Groups)

The focus group is the most commonly used technique in qualitative studies

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IDI (In Depth Interview)

These are face-to-face interviews designed to explore the topics in greater detail

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