A wide variety of data collection methods and powerful technological tools to provide meaningful answers!
FG (Focus Groups)
The focus group is the most commonly used technique in qualitative studies
It involves a guided discussion with a small, homogeneous group of 8 participants (on average) who are directly involved with the concept or product being studied.
- An experienced facilitator, skilled in group dynamics, leads the discussions, stimulates interactions, and explores participants' attitudes, motivations, and obstacles. The discussions are filmed and transcribed in full, and a thematic content analysis is performed.
- A video circuit allows the client to observe the discussions in real-time.
- Simultaneous translation by professionals is provided upon request.
MINI FG (Mini Focus Group)
Suivant les mêmes principes que les focus groups, les mini focus groups sont destinés à des cibles plus spécialisées telles que les médecins, les leaders d'opinion, etc.