A wide variety of data collection methods and powerful technological tools to provide meaningful answers!
IDI (In Depth Interview)
These are face-to-face interviews designed to explore the topics in greater detail.
This approach is recommended for sensitive questions that are difficult to address or discuss in a group setting, or when dealing with a population that is hard to reach or resistant to expressing opinions and attitudes in a group with the same profile (business owners, experts, or competitors within the same sector, etc.).