The business of conducting reliable surveys for our clients!
Mystery Shopper Studies
The Mystery Shopper study is based on participant observation, conducted by a pseudo-buyer using a tailored investigative tool and interacting with the staff at the studied site.
- It provides an objective topography and feedback on the points of sale and the salesforce
- It helps monitor and improve the level of services offered to customers by comparing actual performance against the company's objectives and industry standards.
Our observation methodology leaves no room for interpretation.
It is not based on any personal evaluation from the Mystery Shopper.
Everything is coded to ensure a neutral and impartial report.
Sales Outlet Audits
Conducted at any sales outlet to measure performance and check whether the service/product offered aligns with the company’s standards. This method relies solely on observation with a binary system, free from any subjectivity on the part of the mystery shopper.
Competitor Benchmarking
This allows for a direct comparison between the company and its direct competitors, highlighting both strengths and weaknesses for each.