Founded in 1974 by Tahar and Annie El Amouri

the Institut El Amouri is an organisation specialising in market research and opinion polls, both quantitative and qualitative.

The Institut El Amouri upholds distinctive standards in the field

Over the years, the Institut El Amouri has built its reputation based on the scientific rigor of its approach, the competence of its teams, and the quality of its services.

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the only Tunisian research agency specialising in marketing to be ISO 9001 certified and has been since 2008

Our studies

Ad’Hoc
Market Research

Help target strategic objectives by providing key insights.

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Mystery
Shopper Studies

To assess the quality of service delivered at your points of sale

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Geomarketing
Studies

These studies combine social indicators within a given geographical area

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Omnibus
Studies

These are surveys that involve several clients at once

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Our Methodologies

A wide variety of data collection methods and powerful technological tools to provide meaningful answers!

Qualitative Studies

Methods of qualitative data collection and analysis.

These methods are inspired by techniques used in psychology and sociology.

Sensory and Organoleptic Studies

No one doubts the importance of organoleptic studies!

The tests can focus on new products, new recipes, or existing products on the market.

Quantitative Studies

Simple, quick, and reliable studies!

They are used to measure phenomena at a specific point in time.

Documentary studies

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